Well, here we are, almost to the middle of January. I know it’s typical for this time of year to do reviews of the previous 12 months, but it really is a good time to reflect on what worked and what didn’t. . . as cliche as it sounds.
I have loved honing my portrait skills, creating a better service for my clients, and learning all I can in the process this past year. Really, I feel like I learn something each and every time I go out and photograph a family, couple, or children.
In both 2016 and 2017 I have offered in person sales to my clients after their portrait session. At these sessions, I show my families their physical proofs, the various products I offer and I am available to answer any questions they may have. They also place their order at this appointment.
2017 was a busy year for me, as I photographed more families than I have in the past, have three little children running around at home, and helped my husband run his business. Life is busy, as we all know. I am no different than you in your busy life, we all face days where we wonder how will it all get done. Striking that balance with work, home, children, and marriage is a work in process.
During this end-of-the-year reflecting that everyone always seems to do, I did a little reflecting myself, on what worked and what needs some improvement. Over the course of this reflection I’ve realized I love giving my clients a fantastic experience with having their portraits taken. Many families haven’t had professional photographs of themselves in years and it is always an honor to provide them with beautiful portraits. So many of my clients have young children and time is certainly precious to them.
Knowing that time is valuable, both to myself and to my clients, in 2018 I will be offering online galleries for viewing proofs instead of in person viewing proofs. However, the option to meet in person is still available to anyone who would like to meet in person with me. I am always more than happy to meet, show products and answer any questions!
I believe several things will be accomplished by going this route:
1) My clients will still have excellent service and viewing their proofs will be even faster now
2) Online galleries will be available for 3 days to choose products
3) My clients can view their proofs in the comfort of their homes when it is convenient for them and their families.
Another change coming in 2018 is my product line. I have streamlined all my products with one company and I am incredibly exciting to be working with them! They are a top-of-the-line album and printing company who excel in offering high end products with a luxurious feel to them!
I am excited about this coming year! I am hoping to participate in a workshop in the middle of June out in California to expand my portrait capabilities! I am excited about this new line of products! I am excited to continue working with the best clients in the Upstate and across the country!
I look forward to seeing you in 2018.